Srinagar
Khyber Cements, the largest cement brand in the Valley which released a new campaign this Eid has received an overwhelming response.
The campaign which has been conceptualised and executed by J Walter Thomson , the largest ad company in the country, consists of a 90 second commercials , print and outdoor media.
Representational image
The ad film which has gone viral on social media is a montage of people, landscapes and homes and has some of the known achievers from different fields of life. These include famous painter Masood Hussain, cricketer Parvez Rasool, specially-abled cricketer Aamir Ali, footballer Mehraj-u-din Wadoo and folk singer Noor Muhammad. The film plays against a music track with a refrain “Jannat ko Jannat Banayein” and ends with a tagline “Aap aur Khyber Kashmir ki Mazboot Buniyaad”.
So far on Facebook the film has got about 6 lakh views and more than 2000 shares which according to Khyber is the largest ever for any ad in Kashmir.
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